Information Collection & Use

In order to use some features of this web site, you must first create a user name and password. During registration you are required to give contact information (such as your email address). We use this information to contact you about the services on our site in which you have expressed interest. We will notify you when your user account has been created.

Morton Williams Wine & Spirits Park Ave. is the sole owner of the information collected on mwwinepark. Morton Williams Wine & Spirits Park Ave. collects personally identifiable information from our users at several different points on our Web site.

If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Communications from the Site

We will occasionally send you information on products, services, or events. You can sign up for these emails from us on your account page. Out of respect for your privacy, we present the option not to receive these types of communications.

Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account.

Information Sharing

We store information that we collect through cookies to create a 'profile' of your preferences. We do not tie your personally identifiable information, or your purchasing history, to information in the profile. We share your profile with other third parties in aggregate form only. We do not link aggregate user data with personally identifiable information. We DO NOT share personally identifiable information with third parties.

We use an outside shipping company to send orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Choice/Opt-out

We provide you the opportunity to 'opt-out' of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on your account page.

If you no longer wish to receive our newsletter and promotional communications, we offer an opportunity to opt-out of certain communications on our customer account page, or you may contact us at 212-477-5490, by Email, or Morton Williams Wine & Spirits Park Ave., 260 Park Avenue South New York , NY 10010.

Cookies

We use a third-party tracking service that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate (such as overall traffic and sales rates) so that we can identify problems on the site and provide a better shipping experience for our visitors.

A cookie is a small text file that is stored on a user's computer for record-keeping purposes. We do use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site. If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as the shopping cart, will be limited.

Clear GIFs

We employ a software technology called clear GIFs that help us better manage content on our site by informing us what content is effective. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. We use clear GIFs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see Choice/Opt-out.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by Morton Williams Wine & Spirits Park Ave.. Please be aware that we, Morton Williams Wine & Spirits Park Ave., are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes you may edit it by making the change on your account page, by Email, or by contacting us by telephone or postal mail at the contact information listed below.

Security

The security of your personal information is important to us. When you enter sensitive information (such as credit card number) on our order forms, we encrypt that information using secure socket layer technology (SSL). We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us.